Mastering Referrals: Your Key to Success
- Marc Kitz
- Aug 6
- 2 min read
Updated: Aug 22
How to Approach Initial Outreach to Target Contacts
The contacts you've been referred to are inundated with emails. They won't read every message. Instead, they'll quickly scan subject lines to find something interesting. So, how does your email stand out?
Put the referrer’s name in the subject line. For example:
“Referred to you by John Smith”
Add a topic suggested by the referrer.
“Referred to you by John Smith / Helping Employees Reduce Stress”
Keeping the Referrer Informed
Many people who provide referrals appreciate being updated on your progress. Keeping your referrer informed can significantly enhance your selling efforts in several ways:
Guidance: They can continue to guide you on how to advance your efforts or actively help you.
Navigating Challenges: They can assist you in navigating challenges and provide alternate contacts.
Referrers can become invaluable inside coaches, sharing knowledge that can help you succeed!
Building Stronger Connections
The Importance of Follow-Up
After your initial outreach, don’t forget to follow up. A simple message can keep the conversation going. It shows you value the connection and are serious about pursuing opportunities.
Personal Touch Matters
When you reach out, personalize your message. Mention something specific about the referrer or the contact. This shows you’ve done your homework and genuinely care about the relationship.
Engaging with Referrals
Engagement doesn’t stop after the first email. Keep the dialogue open. Ask questions, share insights, and offer value. This approach builds trust and rapport.
Leveraging Social Media
Connect on LinkedIn
LinkedIn is a powerful tool for networking. After reaching out via email, consider sending a connection request on LinkedIn. Include a personalized note referencing the referral. This adds another layer to your connection.
Share Valuable Content
Once connected, share valuable content with your new contacts. Whether it’s articles, insights, or industry news, providing useful information keeps you on their radar.
Conclusion: Embrace the Power of Referrals
Referrals are a game-changer in the world of networking. They can open doors that cold outreach simply can’t. By mastering the art of referral outreach, you position yourself for success.
So, how will you leverage referrals in your journey? Remember, every connection is a potential opportunity. Embrace it!
Marc Kitz, Sales Coach
860-836-8979
Checkout my https://marckitz.com/
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